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Phone: (843) 588-2001
Edgar Allan Poe/Sullivan's Island Library
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West Ashley Library
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Wando Mount Pleasant Library
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St. Paul's/Hollywood Library
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Otranto Road Library
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Phone: (843) 572-4094
Mt. Pleasant Library
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McClellanville Library
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Keith Summey North Charleston Library
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Hurd/St. Andrews Library
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Dorchester Road Library
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بررسی تأثیر موسیقی بر احساس لذت مشتریان خانم در بازایابی عصبی (Persian)
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- Author(s): علی بنیادی نائینی; حدیث ادیب کیا
- Source:
New Marketing Research Journal; Spring2020, Vol. 9 Issue 4, p137-150, 14p- Subject Terms:
- Source:
- Additional Information
- Alternate Title: Investigating the Effect of Music on Female Customers’ Feeling of Pleasure in Neuromarketing. (English)
- Subject Terms:
- Abstract: The purpose of this research was to investigate the effect of music tempo on the feeling of pleasure in female customers during online shopping, which was performed using an electroencephalogram device and measuring the customers’ brain function and unconscious mind. This research was practical in the terms of purpose and exploratory in nature. Electroencephalogram (EEG) is a device for recording brain signals that is used usually in medicine and nowadays is very useful in marketing too. After noise elimination, the outputs of this device were compared together by means of paired samples t-test using SPSS software between 10 selected female student participants from 26 to 35 years old from Tehran. The results of the research showed that the pleasure between the state of shopping with no music had almost no difference with the pleasure in the state of shopping with low-tempo music, and the pleasure in the state of shopping with no music was more than the pleasure in the state of shopping with high-tempo music. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of New Marketing Research Journal is the property of University of Isfahan and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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