Standing Out in Changing Times: Brokers will have to focus more on serving the consumer to survive.

The article focuses on rapidly changing land brokerage industry, which has been impacted by technological advancements and changing consumer behavior. It mentions that consumers expect relevant, accurate, free-of-charge data to be at their fingertips to assist them with their decision-making processes. It also mentions that 86 percent of real estate agents will be replaced by robots over the next 20 years.