Civil Media Criticism and Political Processes in Mediatized Society.

In the conditions of modern mediatized society, in which people's communication is being mediated by technical means of information, the communication of all institutions with citizens is carried out largely through media channels. Possibilities of political and commercial manipulations of the public are growing in number with the use of a powerful media complex and the latest communication technologies. This trend poses a threat to democracy, which degenerates into a manipulative ersatz that excludes the really free and informed will of citizens. In the context of the market functioning of the media, it is increasingly important to formulate and take into calculations the reactions of the audience to the activities of the media industry and to the producing of content. Recently there were no reliable ways to convey to media organizations the needs and requests of the audience and help citizens to become included in the media political discourses. One of the solutions today can become the civil media criticism, carried out by the authors, not related to media organizations. Media criticism contributes to the development of media competence of citizens, their rational and critical attitude to political discourses formed by the media, which in turn may favor the emergence of a new type of citizenship for the mediatized society of the XXI century. [ABSTRACT FROM AUTHOR]

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