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Analysis the Impact of Literature on the Formation of the Russian Federation State Civil Servant Image in Mass Media.
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- Author(s): Evstratova, Tatiana A.; Medvedeva, Natalia V.; Kalinichenko, Liudmila A.
- Source:
Propósitos y Representaciones; may-ago2020, Vol. 8 Issue 2, p179-189, 11p- Subject Terms:
- Source:
- Additional Information
- Alternate Title: Análisis del impacto de la literatura en la formación de la imagen del funcionario público de la Federación de Rusia en los medios de comunicación. (Spanish)
- Subject Terms:
- Abstract: The main features of the XXI century Russian society have been formed due to social and psychological changes, which led to a global transformation of the state system. Modern world faces the problem of developing a new policy of state power that will be based on the principles of consensus (reconciliation of all contentious and conflicting issues in the process of developing a solution that is reached through discussion and consultation), society and open partnership. The reason for this global upheaval is that the pace of change in the relationship between the state (government) and society itself depends on the open-ended policy that is now key. The image of a civil servant is similar to a construction that can be replaced, strengthened, re-mounted, modified, etc., and most importantly, that it needs serious work. The perception of the image exists and changes not only in the consciousness of people, but also in the unconscious sphere (emotional). In order to create a positive image of a civil servant, they need to be governed. To manage it, one needs to know the basic idea of what and in what sequence should occur, and at what stage intermediate results should appear. According to the authors, the solution to the problem of studying the acting factors that make the positive image of civil servants of modern Russia, the identification of the most effective ways, forms and principles of its positive transformation, as well as the analysis of the constituents of the employee of state structures are relevant. The most important in the work of representatives of public authorities is the nature of their public relations. If public servants do not evoke citizens' feelings of trust, justice and other positive psychological and social reactions, then feedback (from the population to state bodies) will be ineffective. Since the operation of the system of state power is the result of the functioning of the whole state as a whole, it is important that the work of state bodies used the maximum opportunities with the least cost. This scheme ensures effective management and positive results. But such a situation will not be achievable if the level of public trust in government is low. [ABSTRACT FROM AUTHOR]
- Abstract: Las principales características de la sociedad rusa del siglo XXI se han formado debido a cambios sociales y psicológicos, que condujeron a una transformación global del sistema estatal. El mundo moderno enfrenta el problema de desarrollar una nueva política de poder estatal que se basará en los principios de consenso (conciliación de todos los temas conflictivos y conflictivos en el proceso de desarrollar una solución que se alcance a través de la discusión y consulta), la sociedad y la asociación abierta. La razón de esta agitación global es que el ritmo de cambio en la relación entre el estado (gobierno) y la sociedad misma depende de la política abierta que ahora es clave. La imagen de un funcionario público es similar a una construcción que se puede reemplazar, fortalecer, volver a montar, modificar, etc., y lo más importante, que necesita un trabajo serio. La percepción de la imagen existe y cambia no solo en la conciencia de las personas, sino también en la esfera inconsciente (emocional). Para crear una imagen positiva de un funcionario público, deben ser gobernados. Para gestionarlo, es necesario conocer la idea básica de qué y en qué secuencia debe ocurrir, y en qué etapa deben aparecer los resultados intermedios. Según los autores, la solución al problema de estudiar los factores de actuación que hacen la imagen positiva de los funcionarios de la Rusia moderna, la identificación de las formas, formas y principios más efectivos de su transformación positiva, así como el análisis de los componentes del empleado de las estructuras estatales son relevantes. Lo más importante en el trabajo de los representantes de las autoridades públicas es la naturaleza de sus relaciones públicas. Si los servidores públicos no evocan los sentimientos de confianza, justicia y otras reacciones psicológicas y sociales positivas de los ciudadanos, la retroalimentación (de la población a los organismos estatales) será ineficaz. Dado que la operación del sistema de poder estatal es el resultado del funcionamiento de todo el estado en su conjunto, es importante que el trabajo de los organismos estatales aproveche las máximas oportunidades con el menor costo. Este esquema garantiza una gestión eficaz y resultados positivos. Pero tal situación no será posible si el nivel de confianza pública en el gobierno es bajo. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Propósitos y Representaciones is the property of Universidad San Ignacio de Loyola and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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