THE MEDIUM IS THE MEMBRANE.

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  • Author(s): Strate, Lance
  • Source:
    ETC: A Review of General Semantics. Jul-Oct2018, Vol. 75 Issue 3/4, p307-316. 10p.
  • Additional Information
    • Subject Terms:
      MASS media; MCLUHAN, Marshall, 1911-1980; APHORISMS & apothegms; HUMANISM; CULTURAL studies
    • Abstract:
      The article focuses on significance of systems theory within the field of media ecology and to explore its ramification beyond what had already been done. It mentions that Marshall McLuhan's famous adage, the medium is the message which can be understood as the first aphorism of media ecology. It also mentions about a shift from a social scientific paradigm to the eclectic humanism of cultural studies.