Fashion's Big Lifestyle Push.

FASHION * For fashion labels, homeware presents an attractiveopportunity to experiment with a slower category andconnect with customers in more meaningful ways LONDON -- Fashion has always flirtedwith homeware, but COVID-19, anaccelerator for many industry trends, haspushed the category to new heights. A customer witha purist style who wears The Rowand Jil Sander might be enticed by anAnissa Kermiche vase or some NathaleePaolinelli ceramic plates. Following positiveresponse, it's planning to launch a fullyfledged home offer this fall featuring a mixof fashion brands from Versace, to AnissaKermiche, She's Lost Control and L'Objet, aswell as lifestyle-specific brands such as Tekla. [Extracted from the article]

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