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Journal of Advertising Education Special Issue: Cases in International and Multicultural Advertising.
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- Author(s): Fernandes, Juliana1 (AUTHOR); Davis, Craig2 (AUTHOR)
- Source:
Journal of Advertising Education. May2020, Vol. 24 Issue 1, p93-95. 3p.
- Subject Terms:
- Additional Information
- Abstract:
Teaching cases are currently being solicited for an upcoming special issue of the I Journal of Advertising Education i (JAE) dedicated to B I International and Multicultural Advertising i b . A teaching case "encourages discussion and investigation, and is always accompanied by an instructors' manual to guide the user in leading the case in the classroom" ([1], p. 2). A special issue on international and multicultural advertising will satisfy a need among scholars and instructors in advertising and related fields for readily available resources that they can use in the classroom. [Extracted from the article]
- Abstract:
Copyright of Journal of Advertising Education is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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