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Assessing social media accessibility: the case of the Rock in Rio Lisboa music festival.
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- Author(s): Dinis, Maria Gorete; Eusébio, Celeste; Breda, Zélia
- Source:
International Journal of Event & Festival Management; 2020, Vol. 11 Issue 1, p26-46, 21p- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: Purpose: This paper aims to present a framework to analyse whether information published on social media is accessible for people with disabilities (PwD), namely, visual and hearing disabilities, with an application to a music festival. Design/methodology/approach: The methodology used in this exploratory study consists of establishing a recommended framework to assess social media accessibility for PwD, especially for people with visual and hearing disabilities (PwVHD), and analyse, through an observation grid, if the information published on the official pages of the "Rock in Rio Lisboa" music festival on Facebook, Instagram, Twitter and YouTube is accessible for this target audience. Findings: The results indicate that, although the Rock in Rio Lisboa music festival is promoted as a festival for all, posts on social media are not accessible for people with visual and/or hearing disabilities and do not meet most of the defined parameters established in the proposed assessment framework. Originality/value: Social media accessibility has not been analysed in previous research in the tourism context. This paper aims to fill in the void by establishing criteria and parameters that can serve as a basis for a framework for accessibility assessment in social media for PwVHD. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of International Journal of Event & Festival Management is the property of Emerald Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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