Encouraging Adults to Choose Healthy Now: A Hawai'i Convenience Store Intervention.

BUSINESS; CHI-squared test; FEDERAL government; FOOD supply; HEALTH behavior; HEALTH promotion; MARKETING; SURVEYS; UNITED States. Dept. of Health & Human Services; SOCIAL support; HUMAN services programs; DATA analysis software; DESCRIPTIVE statistics

The article offers information on efforts of the Hawai'i State Department of Health (DOH) to scale up the Choose Healthy Now (CHN) program through partnerships with 2 convenience store chains at a statewide level. Topics discussed include aim of CHN program to increase awareness of, access to, and purchase of healthier foods; use of mass media campaign rooted in social marketing principles; and influences on purchasing decisions and elicited feedback on signage.