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Kedvelik-e a nemzeti rockerek a McDonald's-ot? (Hungarian)
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- Author(s): Tibor, Dessewffy; Mikes, Mezei
- Source:
Szociológiai Szemle; 2019, Vol. 29 Issue 3, p98-114, 17p- Subject Terms:
- Source:
- Additional Information
- Abstract: Our study sought to answer the question whether there is a particular sensitivity and openness to „cosmopolitan” brands and products among a particular subculture, namely the fans of radical national rock. We consider this to be a relevant topic because most of the subcultural research focuses on the ideological contents and semiotic forms of enthusiasm for national rock music. In contrast, we are interested in how members of this subculture behave in other areas of life. Adapted to the theoretical framework of everyday nationalism, we review the national and international literature on the subject and then present the methodology and interpret our results. Our research also tried to prove that the methodology based on digital footprints opens up opportunities for new approaches and questions, although at the same time it also raises a number of methodological concerns that still need to be addressed. [ABSTRACT FROM AUTHOR]
- Abstract: Tanulmányunkban közösségimédia-lábnyomok vizsgálatán keresztül arra keressük a választ, hogy egy sajátos szubkultúra, a radikális nemzeti rock rajongói körében találunk-e a „kozmopolita” márkák és termékek iránt különös érzékenységet, nyitottságot. Ezt azért tartjuk fontos kérdésnek, mert a szubkultúra-kutatások többsége a konstituáló tevékenységre, esetünkben a nemzeti rock iránti rajongás ideológiai tartalmaira és szemiotikai formáira fókuszál. Bennünket ezzel szemben az érdekelt, hogy e szubkultúra tagjai az élet más területein mennyiben viselkednek az adott csoport tagjaként. A hétköznapi nacionalizmus elméleti keretébe illesztve áttekintjük a témára vonatkozó hazai és nemzetközi irodalmat, majd prezentáljuk az általunk alkalmazott módszertant és vizsgálati eredményeinket. Kutatásunkkal azt is igyekeztünk bizonyítani, hogy a digitális lábnyomokból építkező módszertan új megközelítések irányában nyit lehetőségeket, de egyelőre számos megválaszolandó módszertani kérdést is felvet. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Szociológiai Szemle is the property of Hungarian Sociological Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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