Think star wars won t be profitable it s a trap.

The SPD spells out the method by which net profits will be calculated, and the studio will insist upon a clause making its SPD a part of the contract. For example, when a studio pays itself a large "distribution fee" -- essentially, profit -- or adds a 15 percent overhead charge for its marketing expenses -- essentially, more profit -- the studio is doing exactly what the SPD allows it to do. Rational doesn't mean perfect, and the studio's joint role as profit participant and profit calculator raises serious questions about moral hazard. [Extracted from the article]

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