Ads and products get pasted into TV shows.

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  • Author(s): Donna Lu
  • Source:
    New Scientist. 11/23/2019, Vol. 244 Issue 3257, p9-9. 2/3p. 1 Color Photograph.
  • Additional Information
    • Subject Terms:
      ARTIFICIAL intelligence; ADVERTISING; CULTURAL industries; MOTION pictures; MIRRIAD (Company)
    • Abstract:
      The article reports on the use by major entertainment companies, including 20th Century Fox,of artificial intelligence to digitally insert advertisements and products into movies. The technology developed by British firm Mirriad is being used by the companies to insert posters on buildings, walls and buses in already-filmed scenes and even to add three-dimensional (3D) objects. The technology is said to have the potential to make advertising more targeted and ubiquitous than ever before.