'A MAGNET FOR KIDS': Playground entertains children, so parents don't mind staying longer.

The playground, which sits between the Mazda-Volkswagen store and the Kia store on the same property, has helped the dealerships boost service business and customer satisfaction scores. "Has it increased customer satisfaction and customer retention? An outdoor playground at Frank Boucher Imports in Racine, Wis., entertains children as their parents shop for vehicles or get their vehicles serviced and has boosted service business and customer satisfaction. [Extracted from the article]