PHOENIX GETS IT RIGHT.

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    • Subject Terms:
      PHOENIX (Ariz.); ARIZONA; UNITED States
    • Abstract:
      The article examines the dynamic, database-driven website of the Phoenix Public Library (PPL), which sets the standard for library websites. If we ignore the high-end nature of the site for a moment, there is still plenty at which to marvel. What really stands out, especially after talking to some of the people involved with the project, is the attention to how things work, and don't work, on the popular, commercial sites. PPL's web team looked closely at Google, Amazon, and other consumer sites their customers use regularly. Then they applied what they learned, with embellishments, to the delivery of library services. The robust nature of these applications, together with the dynamic nature of the site and the integration of information and services, puts this site head and shoulders above other library web sites. Most of the site was built from scratch. The best off-the-shelf products couldn't deliver the seamless integration that the web team wanted. Even the graphic design was done in-house. Now, the library world will be watching Phoenix Public Library's web team, enhancing library services for their customers while creating a new model for the online library. INSET: Let's Go Shopping.