LEGITIMIZING SOVIET TRADE: GENDER AND THE FEMINIZATION OF THE RETAIL WORKFORCE IN THE SOVIET 1930s.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Author(s): Randall, Amy E.
  • Source:
    Journal of Social History. Summer2004, Vol. 37 Issue 4, p965-990. 26p.
  • Additional Information
    • Subject Terms:
      WOMEN employees; RETAIL industry -- History; HISTORY of women's employment; HISTORY of feminism; LABOR policy; HISTORY
    • Subject Terms:
      SOVIET Union
    • Abstract:
      Examines the changes in official Soviet policy and discourse vis-a-vis women retail workers. Meanings ascribed to women's retail work; Phenomenon of women's wage labor in the Soviet Union in the 1930s; Feminization of the retail workforce; Soviet regime's efforts to mobilize retail trade and women in various ways in the 1930s; Identification of feminine qualities with excellence in retailing; Trade practices promulgated in the campaign for Soviet trade; Ways in which the woman retail worker served as a site for the regime's concerns about the feasibility of and hopes for a socialist transformation that would create a functional non-capitalist retail system.