Which download service will win market dominance?

DOWNLOADING; MUSIC; MARKETING; JENKINS, Don; MUSIC industry; BERTELSMANN Music Group Inc.

This article presents views of various executives on the market dominance of music downloading business. One of the executive of music company BMG says that companies with the best consumer experience and the most successful customer acquisition strategies will acquire the biggest market share. In the opinion of Don Jenkins, an executive of Hyperlaunch New Media, the biggest winners are going to be consumers, who will be able to take control of the music they own and be to access new music instantaneously. Commercially it will probably be a two-horse race between Napster and iTunes.