READING THE ROOM: Avoid backlash-inducing mistakes by diversifying...everything.

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    • Subject Terms:
      PERRY, Katy, 1984-; PINAULT, Francois-Henri, 1962-
    • Abstract:
      The article provides suggestions for avoiding backlash-inducing mistakes by diversifying. It mentions that the singer Katy Perry faced criticism for shoes in her fashion line that to some consumers seemed to evoke blackface. It presents views of François-Henri Pinault, chairman and chief executive officer (CEO) of Kering, on African-American community.