Goodbye cinema . . . hello hospitality & catering.

The article focuses on the journey of the cinema in moving away from being part of the traditional film industry to embrace the hospitality business. The initiative of Crispin Lilly in transforming its traditional cinema setting into more hospitable set up with added snacks and dining, which resulted to the growth of its financial performance, is cited. The need for the cinema sector to consider the benefits of embracing hospitality and catering to their venues is emphasized.