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- Author(s): BEER, JEFF
- Source:
Fast Company. Feb2019, Issue 230, p72-78. 6p. 5 Color Photographs.
- Additional Information
- Subject Terms:
- Abstract:
The article offers information on advertising agency, Wieden + Kennedy comprising its history and its business strategies. The topics addressed include details on the history of the company which was founded in 1982 by Dan Wieden and David Kennedy, in Portland, Oregon, as a boutique shop with a single client (Nike) which is now the world's largest remaining independent agency with offices in several region globally and information on the Wieden relationship with Nike Inc., designer, developer and marketer of athletic products.
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