THE MAN WHO WOULD BE SANTA CLAUS.

SANTA Claus; COCA-Cola Co.; ADVERTISING; SUNDBLOM, Haddon Hubbard; GREAT Depression, 1929-1939; QUAKER Oats Co.

The article focuses on image of Santa Claus in his famous series of Coca-Cola Christmas advertisements by Haddon Hubbard Sundblom in troubled times such as Great Depression and World War II. It mentions his assistant Harold McCauley posed for the Quaker Oats man and his Santa Claus with fur and leather along with richly textured clothing and a billowing white beard. It also mentions medium relied on photography for its graphics.