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Branded vs. Generics: You Make The Call.
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- Abstract:
The article discusses a 2018 study which shows that eye care providers drove higher branded medication claims than all other providers. Topics covered include bases for branded preferences for optimized patient outcomes, reviewing the evidence on equivalence of efficacy and tolerability between generic and brand name medications, and encounters with patients who develop problems with generic prescriptions. Also noted is the less than automatic translation of generics into costs savings.
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