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  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      LEVI Strauss & Co. 030689439 ; OFFICE Depot Inc. ODP; GAP Inc. 048626915 GPS; AMAZON.COM Inc. 884745530 AMZN; BARNESANDNOBLE.COM LLC
    • Abstract:
      This article focuses on the willingness of several direct marketers in the U.S. to offer free shipping to entice customers. Marketers on the Internet and in catalogs are offering either free shipping or flat, low rates. Among those offering free shipping online are Levi Strauss & Co.'s Dockers electronic commerce site. Office Depot offers free shipping for purchases of $50 or more. The Gap, is offering shipping for free for orders exceeding $75 until December 15, 1998. In the competitive books category, both Amazon.com and Barnesandnoble.com offer identical shipping rates but Barnesandnoble offers free shipping to a select group of corporate customers. Credit card are also using the same strategy to attract customers.