Successful marketers use data and people.

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  • Author(s): Arndt, Rachel Z.
  • Source:
    Modern Healthcare. 11/5/2018, Vol. 48 Issue 45, p12-12. 1p.
  • Additional Information
    • Subject Terms:
      MARKETING; HEALTH care industry; DATA analysis
    • Subject Terms:
      UNITED States
    • Abstract:
      The article discusses U.S. health systems' over-marketing and their need to know when to turn marketing on and off as of November 2018. Topics covered include the need to analyze data to discover information that can be acted upon by marketers, and the possible application of lessons on social media programs and rebranding from outside the healthcare industry. Also noted is the need to observe patients' digital experience with health systems.