CAN GREAT COFFEE SAVE THE JUNGLE?

KATZEFF, Paul; CHIEF executive officers; COFFEE growers; FOREST protection; COFFEE industry

Looks at the efforts made by Thanksgiving Coffee CEO Paul Katzeff to save the forest and help coffee farmers in Nicaragua by improving the quality of gourmet coffee in the country. Cause of the coffee crisis which began in 1999; Choices of coffee drinkers who care about the environment and want to help coffee workers; Reason for the success of PRODECOOP despite the decline of the global coffee market.