Agenda Takes Closer Look at The Opportunity in Festivals.

The article reports on the plan of Agenda, the action sports and streetwear trade show, to look at the opportunity at festivals following the success of Agenda Festival which was held at the Long Beach Convention Center in California in July 2017. It discusses the opportunity for Agenda to grow its on brand relevant to direct-to consumer lines, as well as the transition of its traditional business model towards a combination of wholesale and direct-to-to-consumer selling.