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Innovation Matters: 10 ways news media companies can move into a profitable future.
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- Author(s): Schantin, Dietmar
- Source:
Editor & Publisher. Jul2018, Vol. 151 Issue 7, p32-37. 6p. 3 Color Photographs.
- Additional Information
- Subject Terms:
- Abstract:
The article presents 10 ways that mass media companies can use to survive in the digital age and remain profitable in the future. Topics discussed include the challenges faced by media companies, how the traditional business model does not work, and how media companies can cater to the millennial generation.
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