Fun While It Lasted. (cover story)

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      TOYS "R" Us Inc.
    • Subject Terms:
      LAZARUS, Charles, 1923-2018
    • Abstract:
      The article discusses the history of toy store chain Toys "R" Us. Particular focus is given to the company's financial troubles and eventual bankruptcy. Additional topics discussed include how the company was founded by Charles Lazarus, the success of the company during the 1980s and to its mascot, Geoffrey the Giraffe. Details relating to the store's marketing history are also offered.