IS IT TIME TO SAY GAME OVER?

ELECTRONIC Arts Inc.; COMPUTER software industry; VIDEO games; CORPORATE growth; PROBST, Larry; BUSINESS planning; STRATEGIC planning; ELECTRONIC games; ELECTRONIC toys; GAMES; MARKETING strategy; CHIEF executive officers; COMPETITION; COMPUTER software; FINANCE

Examines Electronic Arts' (EA) dominance of video games. Background on EA, the dominant player in the multi-billion dollar video-game software industry; Financial details; Comments of Chief Executive Officer Larry Probst; Sales growth; Views of analysts; Reasons for the industry's success; Plans for expansion; EA's strategy; Possible sources of revenue, including in-game advertising; Expected increase in sales from next generation consoles; Competition; Outlook.