Changing men's attitudes and behavior: the Zimbabwe Male Motivation Project.

Publisher: John Wiley & Sons Ltd Country of Publication: United States NLM ID: 7810364 Publication Model: Print Cited Medium: Print ISSN: 0039-3665 (Print) Linking ISSN: 00393665 NLM ISO Abbreviation: Stud Fam Plann Subsets: MEDLINE

Publication: Malden, MA : John Wiley & Sons Ltd
Original Publication: New York, Population Council.

Communication* ; Health Knowledge, Attitudes, Practice* ; Mass Media*; Family Planning Services/*education; Adolescent ; Adult ; Condoms/statistics & numerical data ; Contraception/statistics & numerical data ; Decision Making ; Humans ; Male ; Marriage ; Middle Aged

A multimedia communication campaign was conducted between 1988 and 1989 to promote family planning among men in Zimbabwe. The campaign consisted of a 52-episode semiweekly radio soap opera, about 60 motivational talks, and two pamphlets about contraceptive methods. Changes over time were measured by comparing a subset of a follow-up survey conducted from October to December 1989 to a baseline survey conducted from April to June 1988. Men exposed to the campaign were also compared to men who were not exposed. The follow-up survey revealed that the campaign reached 52 percent of men aged 18 to 55. Among married Shona-speaking men, use of modern contraceptive methods increased from about 56 percent to 59 percent during the campaign. Condom use increased from about 5 percent to 10 percent. Awareness and current use of modern contraceptives was also higher among men exposed to the campaign, primarily because of their greater awareness of condoms. Men exposed to the campaign were significantly more likely than other men to make the decision to use family planning and to say that both spouses should decide how many children to have.

Indexing Agency: PIP Local ID #: 080562. Indexing Agency: POP Local ID #: 00219188.
Keywords: Africa; Africa South Of The Sahara; Attitude--men*; Barrier Methods; Behavior; Communication*; Condom*; Contraception; Contraceptive Methods; Contraceptive Usage*; Decision Making*; Demographic Factors; Demographic Impact*; Developing Countries; Eastern Africa; English Speaking Africa; Family Planning; Family Planning Programs*; Iec*; Mass Media*; Organization And Administration; Population; Population Dynamics; Program Activities; Program Evaluation*; Programs; Psychological Factors; Sex Behavior--men*; Zimbabwe
Note: TJ: STUDIES IN FAMILY PLANNING.

Date Created: 19921101 Date Completed: 19930402 Latest Revision: 20181130

20221213

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