AWARENESS AND RISK PERCEPTION ABOUT FINANCIAL SERVICES: WITH SPECIAL REFERENCE TO WOMEN INVESTORS OF PUNJAB.

The financial awareness among the women investors is very important as it has a significant impact on their preferences and choices. The awareness also influences the risk perception. Financial awareness is a huge substantial concern as it dissuades and deforms the investment behaviour thereby affecting the risk taking ability of the women investors. As there are numerous financial services available, it is important that the women who are to receive the services may first need to be made aware of their benefits. The current study aims to study the awareness and risk perception about financial services with special reference to the women investors of Punjab. [ABSTRACT FROM AUTHOR]

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