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Mickey's Makeover.
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- Abstract:
Focuses on Disney president Bob Iger and Disney's ABC television network. The issue of a prime-time lineup for programs; Conflict surrounding Disney CEO Michael Eisner; Idea that ABC is run by committee instead of an executive in charge; What it will take for ABC to succeed under programming chief, Stephen McPherson, and other Disney executives; Outlook for a management team of Iger and Eisner; Advice to Iger about accountability and the expectation of shareholders.
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