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Folly Beach Library
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Edgar Allan Poe/Sullivan's Island Library
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Wando Mount Pleasant Library
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Village Library
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St. Paul's/Hollywood Library
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Otranto Road Library
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John's Island Library
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Hurd/St. Andrews Library
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![loading](/sites/all/modules/hf_eds/images/loading.gif)
Philanthropic Mirroring: Exploring Identity-Based Fundraising in Higher Education.
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![loading](/sites/all/modules/hf_eds/images/loading.gif)
- Author(s): Drezner, Noah D.
- Source:
Journal of Higher Education. 2018, Vol. 89 Issue 3, p261-293. 33p. 1 Diagram, 6 Charts, 3 Graphs. - Source:
- Additional Information
- Subject Terms:
- Abstract: Scholars have long documented the intersection between social identity and experiences within higher education. However, we know very little about the role of social identity in shaping alumni engagement with their alma mater, specifically through philanthropic giving. Building upon social identity and social distance theories and the identity-based motivation model, I developed a philanthropic mirroring framework that posits that alumni engagement increases when alumni social identity is mirrored in solicitation efforts. Using my own population-based survey experiment, the National Alumni Giving Experiment (
n = 1,621), I found that respondents who shared at least 1 marginalized social identity with students profiled in fundraising solicitations are more likely than others to assign more importance to the cause and to give greater amounts. Implications for research and practice are discussed. [ABSTRACT FROM AUTHOR] - Abstract: Copyright of Journal of Higher Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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