PERSPEKTIVE RADIJA U ERI INTERNETA. (Croatian)

PERSPECTIVE FOR RADIO IN THE INTERNET ERA. (English)

The paper deals with the analysis of theoretical views on the future of radio in the Internet era. Radio stations can no longer be limited to linear, one-way, traditional channels, because the audience expects that the radio can be tracked through many other channels, in the first place via mobile phones and other platforms connected to the Internet. The interaction between the editorial and the audience is of crucial importance for the future of radio. The public wishes to have some control over the content of the program, but in this case, it raises the question of who will assume the editorial responsibility over such media? Therefore, whether the media that does not have an editor in general is a media in the traditional sense, or is it a new, hybrid form of media? The situation in Serbia is such that most radio stations do not actually have an informative program, but are mostly music stations. It is also a fact that this business model has not proved successful, and has largely destroyed media pluralism because it does not help the realization of public interest. In such a situation, and thanks to the Internet, there is a chance not only for public radio services to raise their influence on audiences, but also for specific types of radio, such as (g) local radio and - even more - for radio communities. [ABSTRACT FROM AUTHOR]

Rad se bavi analizom teorijskih stanovišta domaćih i stranih autora o budućnosti radija u eri interneta. Radio stanice više se ne mogu ograničiti na linearne, jednosmerne, tradicionalne kanale, jer su očekivanja publike da radio može pratiti kroz brojne druge kanale, na prvom mestu preko mobilnih telefona i drugih platformi koje su povezane na internet. Zahtev publike je i da ima određenu kontrolu nad sadržajem programa, ali se u tom slučaju postavlja pitanje ko će preuzeti uređivačku odgovornost nad takvim medijem. Samim tim, postavlja se pitanje da li je medij koji nema urednika uopšte medij u tradicionalnom smislu te reči ili je u pitanju neka nova, hibridna forma? Situacija u Srbiji je takva da većina radio stanica zapravo i nema informativni program, već je uglavnom reč o muzičkim stanicama. Činjenica koja se potvrđuje kroz istraživanja je takođe da se taj poslovni model nije pokazao uspešnim, a pritom je u dobroj meri uništio medijski pluralizam, jer se takav radio ne bavi ostvarivanjem javnog interesa. U takvoj situaciji, a zahvaljujući internetu, otvara se šansa ne samo za javne radijske servise da podignu svoj uticaj u javnosti, već i za specifične vrste radija, kao što je (g)lokalni radio i - još više - za radio zajednice. [ABSTRACT FROM AUTHOR]

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