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- Author(s): Petrak, Lynn
- Source:
Progressive Grocer. Jan2018, Vol. 97 Issue 1, p50-55. 6p.
- Additional Information
- Subject Terms:
- Subject Terms:
- Abstract:
The article looks on the food service for special-occasion shopping in the U.S. An overview on the opportunities on how to leverage seasonal holidays and special events to attract consumers, is provided. Also included are solutions of complementary products, marketing strategy and online connection with shoppers.
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