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Hurd/St. Andrews Library
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Fret not thyself: The persuasive effect of anger expression and the role of perceived appropriateness.
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- Author(s): Van’t Riet, Jonathan; Schaap, Gabi; Kleemans, Mariska
- Source:
Motivation & Emotion. Feb2018, Vol. 42 Issue 1, p103-117. 15p. - Source:
- Additional Information
- Subject Terms:
- Abstract: Anger expression is increasingly prevalent in Western mass media, particularly in messages that aim to persuade the audience of a certain point of view. There is a dearth of research, however, investigating whether expressing anger in mediated messages is indeed effective as a persuasive strategy. In the present research, the results of four experiments showed that expressing anger in a persuasive message was perceived as less socially appropriate than expressing non-emotional disagreement. There was also evidence that perceived appropriateness mediated a negative persuasive effect of anger expression (Study 2-4) and that anger expression resulted in perceptions of the persuasive source as unfriendly and incompetent (Studies 1 and 2). In all, the findings suggest that politicians and other public figures should be cautious in using anger as a persuasive instrument. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Motivation & Emotion is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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