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Contextualized Transmedia Mobilization: Media Practices and Mobilizing Structures in the Umbrella Movement.
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- Author(s): ZHONGXUAN LIN
- Source:
International Journal of Communication (19328036); 2017, Vol. 11, p48-71, 24p, 4 Color Photographs, 3 Graphs- Subject Terms:
- Source:
- Additional Information
- Abstract: Rejecting the "techno-utopianism" and "social media centralism" in traditional social movement studies, this study emphasizes the multidimensionality of the media and the context of the movement. Mainly using the research methods of ethnography and interviews, this study takes the Umbrella Movement as a case study, to investigate the media practices and mobilizing structures in Hong Kong's specific sociopolitical context. This work proposes an alternative framework of contextualized transmedia mobilization to explore how protestors situated in a specific context employ, create, circulate, amplify, and converge various forms of media to continually mobilize themselves and the public, and, thus heighten participation levels, innovate contentious repertoires, and experiment with organizational transformation. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of International Journal of Communication (19328036) is the property of University of Southern California, USC Annenberg Press and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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