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Edgar Allan Poe/Sullivan's Island Library
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Envisioning Slovenia, Telecast From Brazil: Relationships Between National Identity and Slovenian Viewership of the 2016 Rio Summer Olympic Games.
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- Author(s): Brown, Kenon A.; Ličen, Simon; Billings, Andrew C.; Devlin, Michael B.
- Source:
International Journal of Sport Communication; Dec2017, Vol. 10 Issue 4, p487-507, 21p- Subject Terms:
- Source:
- Additional Information
- Abstract: Given Slovenia's independence in 1991, examining the potential impact of Olympic media consumption on this young nation offers a unique opportunity for scholarly investigation. Prior examinations of Olympic telecasts in Slovenia have uncovered core elements of nationalized pride and focus (Ličen & Billings, 2013a), yet have not fully explored the potential effect of the mass viewership found within the Olympics. This study explores how social cognitive and social identification theories interact to influence consumption behaviors relating to international competition--in this case, the Olympics. For this study, 175 respondents were surveyed to examine the relationship among personal determinants defined by one's national identity, Olympic fan involvement, and behaviors related to Olympic media consumption. Findings revealed that basic identification with Slovenia as a nation, and a need to defend Slovenia when faced with discouraging opinions, influenced one's fan involvement with the Olympics, which in turn influenced digital and televisual media consumption. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of International Journal of Sport Communication is the property of Human Kinetics Publishers, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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