BUSINESS INSIGHTS: An in-depth look at cinema's marketplace.

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  • Additional Information
    • Subject Terms:
      UNITED Kingdom
    • Subject Terms:
      JOHNSON, Ben
    • Abstract:
      Information about various topics discussed at a conference held September 2017 on the changes in the film industry is presented. Topics include the marketing and promotion strategies used by the film industry in Great Britain, the technological innovations in the industry, and the significance of customer service. The conference featured several film experts including Laura Houlgatte, Owen Geddes, and Ben Johnson.