Blood Donor and Nondonor Motivation: A Transnational Replication.

A questionnaire survey of a random selection of students (N = 533) at a British university was carried out to investigate the motives of blood donors and nondonors. The results obtained are in close agreement with those published by Oswalt and Napoliello (1974). Thus, donation by volunteer donors appears to result largely from humanitarian motives, while nondonation is a result, primarily, of fear of the unknown or of apathy. Furthermore, it was shown that a significantly larger proportion of donors than nondonors first heard about the work of the National Blood Transfusion Service through personal contact. Implications of these findings for the recruitment of donors are discussed. [ABSTRACT FROM AUTHOR]

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