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Cross-national comparisons of college students' attitudes toward diet/fitness apps on smartphones.
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- Author(s): Cho, Jaehee; Lee, H. Erin; Quinlan, Margaret
- Source:
Journal of American College Health; Oct2017, Vol. 65 Issue 7, p437-449, 13p, 2 Diagrams, 5 Charts- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: Objective: Based on the technology acceptance model (TAM), we explored the nationally-bounded roles of four predictors (subjective norms, entertainment, recordability, and networkability) in determining the TAM variables of perceived usefulness (PU), perceived ease of use (PEOU), and behavioral intention (BI) to use diet/fitness apps on smartphones. Participants/methods: College students in the US and South Korea were invited to participate in a survey. We obtained 508 questionnaires (304 from the US and 204 from Korea). Data were analyzed mainly through path analysis. Results: The four factors positively predicted the PU and PEOU of diet/fitness apps. While the effects of the predictors on the three TAM components were generally stronger among the US students than Korean students, the effect of subjective norms on the BI of diet/fitness apps was weaker among Korean students. Conclusion: Findings from the cross-national comparisons were helpful for thoroughly understanding the contextualized mechanisms involved in the adoption of diet/fitness apps. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of American College Health is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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