Food Choice Behaviour: Why Clients Are Unable to Easily Change Their Eating Habits.

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    • Abstract:
      The article explains what food choice behavior (FCB) is and discusses why clients of natural therapists find it hard to easily change their eating habits. Topics mentioned include the factors affecting FCB including taste preferences, habits and culture, the excess choice effect, and the two components of the Peacock Model of Human FC namely the appeal of food and the background variables such as geographic location and socioeconomic variable.