Businessman Transforms Into Frozen Pops Shop King: Pale Rico Top- Seller: Spirit- Infused With Vodka or Rum.

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    • Abstract:
      The article offers strategies of businessman Sergio Gomes Fernandes, owner of company Pale Rico, for frozen fruit pops as popsicles in Condado community in Santurce, Pale Rico. Topics discussed planning for business expansion in different locations in the city, launching of product having mixture of shake and ice cream with toppings, and participation in fundraising events and agricultural fairs for promotion of the company's product.