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9 a.m. - 5 p.m.
Phone: (843) 766-6635
Wando Mount Pleasant Library
9 a.m. - 5 p.m.
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Village Library
9 a.m. - 1 p.m.
Phone: (843) 884-9741
St. Paul's/Hollywood Library
9 a.m. - 5 p.m.
Phone: (843) 889-3300
Otranto Road Library
9 a.m. - 5 p.m.
Phone: (843) 572-4094
Mt. Pleasant Library
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John's Island Library
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Folly Beach Library
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*open the 2nd and 4th Saturday
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Miss Jane's Building (Edisto Library Temporary Location)
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The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia.
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- Author(s): McArthur, Ellen; Kubacki, Krzysztof; Pang, Bo; Alcaraz, Celeste
- Source:
Journal of Marketing Education. Aug2017, Vol. 39 Issue 2, p82-93. 12p. - Source:
- Additional Information
- Subject Terms:
- Subject Terms:
- Abstract: This study of job advertisements extends our understanding of how employers, rather than researchers, describe the specific skills and attributes sought in candidates for employment in graduate marketing roles in Australia. The article presents the findings of a content analysis of 359 marketing job advertisements downloaded in 2016, in two periods 6 months apart, from the dominant job finding website in Australia, seek.com.au. These data offer detailed primary records authored by employers, and set the research apart from most studies, which rely on generic variables imposed by academics, despite the mooted gap between academia and the business sector. The most demanded attributes included motivation, time management, communication skills, and digital marketing experience. This raises questions about the purpose of a degree, and whether marketing curricula are fit for purpose. The article explores these findings and other preconditions for being “work-ready,” and the study contributes to the underdeveloped employability research from Australia. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Marketing Education is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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