Social desirability scale values of personal concepts.

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    • Abstract:
      The distribution of scale values of 1647 items scaled for social desirability was presented. The biomodality of the distribution of scale values for the items was noted and interpreted as showing that social desirability judgments of personal concepts are infrequently judged as neutral and tend to be either undesirable or desirable. Presentation of these items as a personality test showed the typical high correlation between social desirability scale values and frequency of endorsement. [ABSTRACT FROM AUTHOR]
    • Abstract:
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