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A Normative Assessment of 2016 Political Convention Speech Exposure: Perceived Political Threats and Anticipated General Election Legitimacy.
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- Author(s): Holbert, R. Lance; Hardy, Bruce W.; LaMarre, Heather L.
- Source:
American Behavioral Scientist; Apr2017, Vol. 61 Issue 4, p379-400, 22p- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: Political party conventions, rivaled only by general election debates, are media events that can affect democratic processes through their ability to reach a wide audience. Conventions hold a unique place in the American electoral system by serving as a pivot point between the nation’s primary and general election phases. From a normative perspective, the current study focuses on the degree to which consuming major political party convention speeches mitigates negative perceptions generated from the primaries on what citizens are anticipating for the general election. A national pre–post conventions panel survey of U.S. adults (N = 562) is utilized to address five hypotheses. The consumption of more convention speeches reduces the negative impact of perceived primary election threat on the anticipated legitimacy of the general election (i.e., positive normative effect), but also increases threat ambivalence associated with the conventions (i.e., negative normative effect). In addition, convention speech exposure generates a strong, positive direct effect on perceived general election legitimacy (i.e., positive normative effect). When judged from the standpoint of republicanism as a type of democratic theory, the positive influences of convention speech exposure outweigh this activity’s negative effects. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of American Behavioral Scientist is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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