Cinema strives to be a main feature.

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  • Additional Information
    • Subject Terms:
      UNITED Kingdom
    • Subject Terms:
      VUE Cinemas (Company)
    • Subject Terms:
      HAJI-Ioannou, Stelios, 1967-
    • Abstract:
      Analyzes the state of cinema as marketing channel in Great Britain. Flurry of ownership changes, generic marketing initiatives and involvement of serial entrepreneur Stelios Haji-Ioannou; Likely surge of investment in 2004; Process of rebranding by Vue; Cinema attendance and changing demographics; Increase in cinema's share of media spending.