Outputs far exceeding inputs: the first multimedia communication campaign in Turkey.

Publisher: Japanese Organization for International Cooperation in Family Planning Country of Publication: Japan NLM ID: 9001944 Publication Model: Print Cited Medium: Print ISSN: 0916-0582 (Print) Linking ISSN: 09160582 NLM ISO Abbreviation: Integration

Original Publication: Tokyo, Japan : Japanese Organization for International Cooperation in Family Planning, [1988-

Achievement* ; Audiovisual Aids* ; Communication* ; Cost-Benefit Analysis* ; Foundations* ; Information Services* ; Mass Media* ; Philosophy* ; Private Sector* ; Radio* ; Sex Education* ; Television* ; Videotape Recording*; Asia ; Asia, Western ; Behavior ; Developing Countries ; Economics ; Education ; Evaluation Studies as Topic ; Health Planning ; Organization and Administration ; Organizations ; Tape Recording ; Teaching ; Turkey

Indexing Agency: PIP Local ID #: 067989. Indexing Agency: POP Local ID #: 00194829.
Keywords: Achievement*; Asia; Audiovisual Aids*; Behavior; Broadcast Media; Communication; Communication Programs*; Cost Benefit Analysis*; Developing Countries; Economic Factors; Education; Educational Activities; Educational Technics; Evaluation; Family Planning Education*; Foundations*; Iec*; Macroeconomic Factors; Mass Media; Mediterranean Countries; Organization And Administration; Organizations; Philosophical Overview*; Printed Media*; Private Sector*; Program Activities; Programs; Quantitative Evaluation; Radio*; Tape Recordings; Television*; Turkey; Videotapes*; Western Asia
Note: Article was excerpted from a paper presented at the Regional Materials Development Conference in Tunis on June 11-18, 1989 Note: TJ: INTEGRATION
Local Abstract: [PIP] The Turkish population (50.7 million at the 1983 census) is growing at a yearly rate of 2.5% and will double in 33 years. The primary problem in Turkey is the lack of contraceptive knowledge. The Turkish Family Health and Planning Foundation (TFHPF) was founded in 1985 to improve and expand family planning and health services. In 1988, TFHPF started an information, education, and communication (IEC) campaign to contribute to the family planning (FP) campaign, to increase the use of modern FP methods, to increase nonuser awareness of the availability of services, to increase FP support among influentials, especially religious leaders, and to promote male responsibility for FP. The 3- month intensive media campaign was started in October with 5 television (TV) spots on FP, and another 5 spots in November. On October 28, the TFHPF organized a population awareness symposia. High ranking government officials and various professional people came as well as some 200 journalists and other media people. Electronic and print media covered the highlights of the symposium. A 90-minute, 3-part TV social drama with an FP theme aired for 3 weeks in November. Viewership is estimated at 20 million. A 26-minute FP educational documentary TV program and a 42-minute FP motivational TV program also aired. A 50- minute radio theater program on FP aired nationwide. 8 population radio spots were broadcast, 2 to 3 times a day. 20,000 copies of 2 FP posters were made and distributed nationwide. 5000 calendars for 1988 and 200,000 brochures on FP methods were produced and distributed. A 30-minute contraceptive educational video was made for use by FP clinic and population agencies. A 1-week FP photo exhibit was held. So far the campaign has been highly successful. The project has yielded a very high rate of economic return on investment according to a cost-effectiveness analysis. Space and airtime are given free by the press and the Turkish Radio and Television (TRT).

Date Created: 19900401 Date Completed: 19910415 Latest Revision: 20071115

20231215

12316325