Musicland Promotions Target Personal Connections With Consumers.

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  • Additional Information
    • Subject Terms:
      MUSICLAND Stores Corp.
    • Subject Terms:
      APPEL, Marcia
    • Abstract:
      Focuses on the alternative approach to advertising of Musicland stores. Concentration on targeted advertising, partnership programs and in-store shows to raise sales; Comments of senior vice president Marcia Appel; Targeted advertising campaign to teenage girls in `Teen People'; Other examples.