Fox, Turner, and Viacom Join Forces for Easier Ad Targeting.

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  • Additional Information
    • Subject Terms:
      FOX Networks Group Inc. ; VIACOM Inc. (2006- )
    • Abstract:
      The article reports on that media companies Viacom, Fox Networks Group, and Turner have joined forces to launch the OpenAP, a web-based audience platform for cross-publisher audience which will allow advertisers to use data for targeting advertisements in multiple television (TV) networks easier.