'Integrated Global Marketing' will be new name of the game.

The article focuses on the role of sales and marketing organizations and their managers in improving stock prices in the global marketplace in the U.S. The problems concerning the use of tradition approaches in the global marketplace are discussed. Marketing professor Jagdish N. Smith contends that the world has changed while organizations don't wherein technology, finance, economics, logistics, and customers have undergone change. Significantly, marketing organizations have grown from a domestic to an international based.